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90by30: Preventing child abuse by nurturing healthier communities

Dr. Jeff Todahl at the 90by30 conference

Jeffrey Todahl, director of the Center for the Prevention of Abuse and Neglect at the University of Oregon College of Education, and Phyllis Barkhurst, director of the 90by30 Initiative, described the center's plans for reducing child abuse in Lane County at a meeting of the City Club of Eugene.

► AUDIO: Preventing child abuse by nurturing healthier communities (1:00:03, 28MB, mp3)

The goal of the 90by30 Initiative is a 90 percent reduction in child abuse and neglect in Lane County by 2030. It emphasizes the need to engage a critical mass of neighbors to actively invest in healthy families and healthy communities. In this audio presentation, Todahl and Barkhurst summarizes the research and data that provide a foundation for their work and shifts the focus away from after-the-fact interventions and risk-identified early childhood factors. The project takes a protective-factor approach to primary prevention, which focuses on a support system that includes a role for every person, organization, and group in Lane County. In this presentation they also discuss the need and the methods for changing the cultural norms relating to child abuse prevention.

The initiative’s unique approach engages each community to organize its particular resources to play a crucial role in prevention. Regional leadership teams are planning initiatives in South Lane, North Lane, East Lane, West Lane, Eugene metro, the Springfield area, and McKenzie River. They are preparing to implement locally devised strategic plans that use proven and promising prevention strategies, most of which have never before been implemented in Lane County.